…He has the body and looks that epitomise what men (and women) have come to perceive as the pinnacle of masculine attractiveness. Part of the allure is that this Adonis-like beauty is seen as somehow attainable through hard work and a sensible diet. While female models are criticised for fuelling the rise in eating disorders by looking underweight, their male counterparts have largely escaped such adverse scrutiny. By and large, we have collectively assumed that those rippling abs represent the result of the kind of gym-dedication and healthy living that can only be admired. Behind the abs, though, is a far from wholesome reality…