Posts tagged advertising.
“the overwhelming insecurity produced by patriarchal advertising culture which ruins your self-image- that’s what makes you beautiful”
“Breakin’ and Poppin”
This is a real commercial that aired on MTV late one night in June, 1985, starring a very young Alfonso Ribeiro [i.e. Carlton from Fresh Prince].
Okay, so Bic has been taking a lot of flack for selling this pen “for her.” (As it says on its web site, it is “a ball pen essentially for women,” although that seems to invite a caveat, such as, “although there may be certain men to whom it appeals and we don’t judge.”)
It appears that the Bic For Her’s “for her”-osity is primarily related to (1) being pink, and (2) being slightly narrower, to fit your itty bitty lady fingers. (Not ladyfingers, which is a different thing entirely and perhaps can be slighted for inappropriate appeal to cannibalism, but not to gendered retail.)
On the other hand, I am a lady, after all. My mother is a lady! My sister is a lady! Some of my best friends are ladies, and we buy things, and I’m beginning to think that maybe we’ve just been oppressed by purchasing “For Him” products rather than demanding that we be given access to special “For Her” products that cater to the exact version of us that marketers see when they look into their bright pink crystal balls.
I am making a wish list. (read more)
John Adams’ campaign, election of 1800
—personal, ad hominem attacks, brought to you at least since 1800 …