“ In this media coverage, whether on TV, radio or on paper, there is emphasised focus on veiled images of Muslim women which can be seen as another way of sexualising women, though through veiling in this case. According to many feminist scholars in subaltern studies, a continuous focus on veiling is an extension of male-oriented colonial perspectives […]. Indeed, very little or no attention is paid to any image that may puzzle the colonial perspective such as the fact that a Muslim country (Turkey) sent more female athletes than male ones to London 2012.